Fast, wild and enigmatic, hire a Lamborghini in Italy & Europe for the most sensational way to explore the highlights of this varied and fascinating continent.
It all started in Cento (Ferrara) in 1948, when the great mechanical engineer Ferruccio Lamborghini founded a tractor factory, Lamborghini tractors. The exceptional technical expertise and passion of the founder, who was born in 1916, pushed him toward the production of helicopters, but he was not able to bring it to fruition because he was not granted permission by the government. A skilful and impetuous man, by this failure, luckily for the enthusiasts of the brand, one of the most famous in the world, he came back to the production of luxury sports cars, his other great passion. Thus, in 1963 the ''Automobili Ferruccio Lamborghini SpA'' was born in Sant'Agata Bolognese – halfway between Modena and Bologna – where he built a large modern factory with an unparalleled luminosity, which is still one of the most exciting Italian factories. The production of these powerful machines was an immediate success, also due to important collaborations with architects and well-known designers. The rivalry with the prancing horse of Ferrari inspired the designers of the brand to have an animal as the prominent icon of the logo: the bull, zodiac sign of Ferruccio Lamborghini, a symbol of strength and aggressiveness, portrayed in a fighting stance. Initially, the first models had the typical alphanumeric designation classical of that period (350GT, 400GT), then they became inspired by names related to bullfighting: Miura, Islero, Jarama and Espada. Lamborghini was a very successful man, very determined and with clear ideas. He said that he wanted to create the best super sports car of all time. In his honour, a hundred years after his birth, in 2016 the Lamborghini Centenario was created to celebrate his visionary, unique and courageous personality.
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